With a splash of color and the word Distinto (distinct) in huge letters, the quirky font catches the eye of passers-by.
The billboard asks, “Why is Christianity different?”, and gives information about the church.
“It’s a new ad to draw in more people from the community for a special series we are having. We think people here in Cusco will respond well to something like this, based on what we have seen in the past,” Allison said.
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